RPE Flooring Revenue System | Dead Estimates Drawer

We Help Flooring Owners Make Money From Customers Who Say, “Let Me Think About It.”

We turn “Let me think about it” into a structured follow-up process that keeps the opportunity alive.

Every Estimate. Every Time.

Does This Make Sense for Your Store?

YES — Let's Look at My Business

No problem — mind telling us why? It helps us improve.

This won't be shared or used to contact you unless you ask us to.

Thanks for letting us know — we appreciate the honesty.

You may not need more leads. You may simply need to get more value from the leads you already paid for.

The Real Cost of an Estimate

Every Estimate Has a Cost. Every Estimate Deserves an Answer.

  • You paid to generate the lead
  • Your salesperson spent time with the customer
  • The project may have been measured
  • The estimate was prepared

By the time that estimate is in the customer's hands, your business has already invested time, labor, and money into creating that opportunity.

So if the customer doesn't buy today, the estimate should not simply disappear. It should keep moving until you get one of three clear answers:

YES
Ready to move forward
NO
Decided not to buy
NOT RIGHT NOW
Interested, timing isn't right

There should never be a fourth category: “Let me think about it.”

RPE Flooring Revenue System™ helps make sure every unsold estimate has a next step until the customer gives you a clear answer.

Every Estimate. Every Time.
Simple Business Math

The Opportunity Can Usually Be Understood With Just 3 Numbers

How many estimates do you give each month?
What percentage become sales?
What is your average sale?
50
Estimates / Mo.
40%
Close Rate
$6,000
Avg. Sale
Sold jobs20
Unsold estimates30
Quoted business$300,000
Sold revenue$120,000
Quoted, unsold$180,000

You're not going to sell every prospect — but you at least deserve a real answer other than “let me think about it.”

The Financial Upside

When Even a Few “Let Me Think About It” Customers Become “Yes,” the Revenue Adds Up Fast.

Recovered Sales / Mo.Monthly RevenueAnnualized
3$18,000$216,000
4$24,000$288,000
5$30,000$360,000
6$36,000$432,000

These examples illustrate potential value only and are not a promise or guarantee of results.

Before You Move On

What Could Your Recovered Revenue Pay For?

A New Truck
Showroom Improvements
Another Salesperson
Increased Marketing
Paying Down Debt
Owner Distributions
A Vacation
Financial Breathing Room

Don't just think about found revenue as “extra money.” Give the money a job.

The Mechanism

Here's How RPE Works

ESTIMATE SENT
FOLLOW-UP BEGINS

Customer becomes:

YES
Sold
NO
Lost
NOT RIGHT NOW
Follow Up Later

There should never be a fourth category called Forgotten.

Your salespeople still sell. RPE makes sure the follow-up keeps happening.

Carey Hunter, Founder of RPE Systems

“After more than 20 years in the flooring industry, I realized that ‘let me think about it’ is one of the most common phrases a salesperson hears when presenting an estimate. RPE Flooring Revenue System™ doesn't stop customers from saying those words — it helps flooring store owners turn them into cash.”

Carey Hunter — Former Owner of Dalton Carpets of Georgia

Is This a Fit?

This Is Not for Every Flooring Dealer

This Is For You If

  • You give a meaningful number of estimates each month
  • You believe some unsold estimates aren't being consistently followed
  • You want a simple revenue-recovery process
  • You want to stop letting website visitors and unsold estimates disappear

This May Not Be For You If

  • You already have a disciplined follow-up process for every estimate
  • You already have remarketing in place and working well
  • You're not interested in improving follow-up or opportunity recovery
Your Decision

Does This Make Sense for Your Store?

YES — Let's Look at My Business

No problem — mind telling us why? It helps us improve.

This won't be shared or used to contact you unless you ask us to.

Thanks for letting us know — we appreciate the honesty.

© 2026 RPE Systems LLC — Revenue Process & Engagement Systems for growing businesses.